Advertising in metroMoscow

Advertising in WI-FI network in Moscow subway trains

Advertising in free network WI-FI, provided to passengers in Moscow subway trains on all 12 lines is a unique way of supplying advertising content which allow to be sure, that will see your advertising.

  • Format Branding of the page of authorization
    The page of authorization on the Wi-fi MosMetro Free network

  • Format Pre-session fullscreen
    Display of a presessional full-screen banner
    (advertizing at connection to wifi)

  • Redirected to portal wi-fi.ru
    Advertising format:
    Top on portal - Graphic banner on top part of the portal
    Banner 300 × 250 - graphic banner in a middle part of a portal on "-the second screen"
    AdButton - the floating button which is posted over content on the website

  • Showing intersessional full screen banner

Example from

9 out of 10 subway passengers has mobile device with access to internet. This is an active adult solvent audience, which is staying in subway more than 1 hour and has no opportunity to distract by anything else.

Advertising in WI-FI network is impossible to disable, scroll or block. It is showed to all the passengers who have decided to use free internet.

Besides, advertising in WI-FI network, unlike other types of advertising in subway, is easily targeting (it is possible targeting of the station, branch, mobile devices, mobile operators, time, age and sex, and even the weather conditions).

And one more advantage is advertising “without waste” since its location does not require paper, glue and other consumables.

  • The cost
  • Possibilities of targeting
  • Presentation

Advertizing cost in the Wi-fi network

Attention! Prices were introduced from 01.01.2017 and include VAT (18%)

Banner format The cost is over 1000 displays (in rub)
Pre-session fullscreen
Multi full screen banner with the duration of the show till 10 seconds without video till 2 second with video
Location: Before download the portal vmet.ro, after login page on WI-FI network MosMetro_Free

Smartphone: 320×480 480×288 Tablet: 640×640

800
Multi fullscreen
Multi full screen banner with the duration of the show till 10 seconds without video till 2 second with video
Location: Dynamic placement in pre and mid-session formats without fixation of advertising format

Smartphone: 320×480 480×288 Tablet: 640×640

700
Top on portal
Graphic banner on top part of the portal
Location: site wi-fi.ru

Smartphone: 640×352 Tablet: 2048×501

450
Banner 300×250
Graphic banner in mid part of the portal
Location: site wi-fi.ru

Tablet: 300×250

450
AdButton

the floating button which is posted over content on the website
Location: site wi-fi.ru

600
Branding of the page of authorization

The static not clickable picture against the page of authorization.
Location: the page of authorisation on the wi-fi MosMetro_Free network

weekday of 3 million

day off of 2 million
Games and apps

For accommodation games and mobile applications portal vmet.ro contact our managers
Location: Portal vmet.ro, section «Games and applications»

on request

Margins for advertising to a Wi-Fi network

Geotargeting - lines Control of geography of displays on lines of Moscow Metro 30%
Geotargeting - stations Setting geography at Moscow metro stations (at least 3 nearby stations) 50%
Restriction of frequency of displays Setup of frequency of shows of the advertizing message to one unique user <= 4 in a week 30%
Demographic targeting - a gender or age Setup of displays of the advertizing message for users for whom demographic characteristics are defined: gender or age 30%
Demographic targeting - a gender and age Setup of displays of the advertizing message for users for whom demographic characteristics are defined: gender and age 50%
Interactive format Placement of the advertising message in an interactive format 30%
Targeting by operating systems Setup of shows of the advertising message to users of the iOS or Android operating systems 30%
Targeting by mobile operators Setup of shows of the advertising message to users, being subscribers of specific mobile network operator 30%
Targeting by laptops Setup of shows of the advertising message for users of tablet computers 30%
Targeting by time of day Setup of shows of the advertising message depending on time of day 40%
Targeting by weather conditions Setup of shows of the advertising message depending on weather conditions 50%
- Download the presentation (15 Мб, pdf)

Send
a request

If you want to get information about the placement of advertising in the Wi-fi network in subway cars, please fill out the request form